Content Marketing and Lead Generation Specialist

  • Hong Kong, Hong Kong
  • Full-Time
  • On-Site

Job Description:

About Wizpresso

Wizpresso is an award-winning RegTech company based in Hong Kong that leverages artificial intelligence to streamline financial disclosure, regulatory compliance, and ESG reporting for capital market participants. Our clients include leading listed companies, law firms, and financial institutions across Asia-Pacific.

Role Overview

We are seeking a creative and data-driven Content Marketing and Lead Generation Specialist to expand Wizpresso’s brand reach and drive qualified leads. This role requires a strong grasp of storytelling, digital content production, and campaign optimization across multiple channels. You will work closely with the business and product teams to craft compelling content and manage performance across GEO, SEO, and SEM initiatives.

Key Responsibilities

  • Develop and execute end-to-end content strategies to enhance brand awareness and generate leads
  • Create engaging content, including thought-leadership insights, storytelling videos, whitepapers, blog posts, and AI-driven campaigns
  • Manage and optimize SEO, GEO-targeting, and SEM to improve visibility and performance metrics
  • Run digital and social media marketing campaigns targeting listed companies, law firms, and financial institutions
  • Collaborate with internal teams to align messaging with product positioning and market trends
  • Track and analyze performance metrics to continuously improve ROI and conversion rates
  • Work with AI tools and agents to enhance personalization and efficiency in lead generation

Key Performance Indicators

  • Qualified leads generated and nurtured
  • Brand visibility and engagement metrics
  • SEO/SEM performance and conversion rates

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 3+ years of experience in content marketing, digital marketing, or demand generation
  • Strong understanding of B2B marketing within professional services or financial sectors
  • Proven expertise in SEO, SEM, and campaign analytics tools (e.g., Google Ads, HubSpot, LinkedIn Sales Navigator)
  • Exceptional storytelling, writing, and visual communication skills
  • Proactive, metrics-driven, and comfortable working in a fast-paced startup environment
  • Must be physically based in Hong Kong
  • Proficient in English, Cantonese, and Putonghua

Why Join Wizpresso

  • Collaborate with an innovative team shaping the future of RegTech
  • Work with leading technologies and AI-driven marketing solutions
  • Dynamic, entrepreneurial culture with regional exposure
  • Competitive compensation and growth opportunities